Modules
Module 2: Your Target Market and Buyer Persona
- 2.1 - Getting and using insights to influence buyers
- 2.2 - Define your Market
- 2.3 - Create Market Segments, evaluate and choose two.
- 2.4 - Describe two Market Segments in more detail
- 2.5 - Evaluate two Market Segments and choose Target Market
- 2.6 - Get inside ideal buyer's head
- 2.7 - Your Buyer Persona
Module 3: Stake your Position
- 3.1 – Choose your Strategic Value Pathway
- 3.2 – Your Customer Value Proposition
- 3.3 – Compare and evaluate your Customer Value Proposition with two competitors
- 3.4 – Describe your capabilities and rank 'Value to buyers' and 'Against competition'
- 3.5 – Your Positioning Statement
- 3.6 – The Mindshare you wish to own