Be creative in a resource rich learning experience

Designed and tested to demystify the Brand Strategy process

The framework with all the Brand Strategy components you need to build to succeed.

Trying to work out your answers to the hardest questions on your brand strategy can be frustrating, especially if you’ve ever spent time sifting through online content that’s of limited value because it doesn’t give you the whole picture.

The Plan2Brand self discovery eTool aims to demystify the strategic branding process to help visionary entrepreneurs and SMEs like yourself, craft a clear and cohesive Brand Strategy Roadmap.

To achieve this goal, the team at Plan2Brand meticulously developed the eTool by:

Reviewing brand methodologies and expert commentaries from around the world
Gathering hundreds of examples and analysing brands big and small
Developing a framework of the core strategic components leading brands continually use
Dividing the framework into online modules that work sequentially, where each built component influences the next
Designing the framework with interactivity, instructional videos, supportive materials and printable outcomes in a user friendly format, and;
Testing and refining content in live group and individual workshops with over 700+ entrepreneurs and SME’s.

Small business workshop facilitated by Peter Engelhardt, brand strategy specialist and Plan2Brand founder.

Offering different ways to learn about the brand building process

Catering for all learning styles

Everyone learns differently – some like to read while others like to watch or listen. Plan2Brand caters for both by including written and video introductions and exercise explanations throughout. There are also PDFs of course content you can read and exercises to do offline, to break up your screen time.

Learning from real brand examples and leading experts

Another way to learn is to see what others do or say, therefore Plan2Brand includes:

Hundreds of real brand examples, both big and small, and how they use their strategy to visually communicate a certain position in their markets, even when very competitive.
Quotes from brand, marketing and business leaders to inspire, digest and motivate.

Learning how to gather information

Some learning is outside the eTool as you gather information on your market, buyers and competition to the questions that give you a more accurate picture. Plan2Brand provides you with methodologies, and a list of ideas and tips on how to get the information you need.

Hundreds of real brand examples provided.

Download PDFs for reading or doing some of the exercises offline.

Your answers are displayed at appropriate times to help you build a cohesive roadmap

Aligning your answers so they work together to make sense is vital. Therefore, your final answers for each brand component are automatically pushed forward and displayed in future modules.

Brainstorming ideas are also an important part of the strategic process, and you are given plenty of questions to help you. As you work through the exercises and start to write your final statements, your brainstorming ideas to key questions are conveniently placed just above to guide you.

Immediate access with real time autosave

With real time autosave, your answers are always there to review or revise. All your final outcomes are conveniently saved in one location to view, print or save as PDFs. With one click you can go back to any final exercises to change your statements at any time.

Answers pushed forward and conventiently located where you need them

Easy to use functionality and features

Works on desktop, laptop & mobile

The eTool can be used on all platforms – desktop, laptop and mobile, so you can dip into it wherever and whenever you like.

Other features and functionality include:

Easy to use interactivity where content is moved, revealed or saved via drag-n-drop, tabs, drop down menus, sliders and radio buttons
Completion ticks and badges to visually show your progress
Chillies indicator to let you know how easy or difficult a task might be and approximate timings for each exercise.
Auto saved content that moves forward to help in future exercises
Final outcomes saved in one place ready to review, revise, print or save to PDF
The step-by-step build of a fictitious brand, starting from the first modules introduction onwards, that shows you how it comes together.
Supportive emails sent after each modules completion, to keep you on track and motivated
External links to informative websites and books you might like to read
A glossary of branding terminology, to familiarise yourself with.

Get a snapshot of your progress, exercise challenge and timing

Easy to use drop down menus, sliders, drag-n-drop and radio buttons

Final outcomes are saved in one place, ready to review, revise, print or save as PDF

It can be hard to work things out on your own…

Plan2Brand is here to supports you along the way:

Weekly webinar catch-ups

Tune in to weekly live chats (via Zoom) with brand strategy coach Peter Engelhardt for advice, insights and answers to your burning questions. Can’t make it every week? Don’t worry. Recordings are uploaded and available for you to watch at any time.
Private Facebook group

Join Peter and like-minded business owners and entrepreneurs to chew the fat on everything brand strategy. We’re here to support you so let’s keep the conversation and motivational juices flowing!
Brand Strategy Roadmap review

Peter offers a personal consultation* (one hour or more) to help you finesse your final outcomes and/or offer advice on how they may influence your business operation, marketing and communications.

*Fees apply

The Brew blog

Our blog “the brew” offers additional content for your reading pleasure. It’s housed under Creative Brew, the strategic brand and marketing company owned by Peter Engelhardt for over 13 years.
Brand development

Whether a new or established business, your Brand Strategy Roadmap makes you question everything you’ve done thus far.

We can help you evaluate what’s aligning well, what to consider changing, and why so. This can involve a brand audit, style guide creation, brand collateral or content development.

Step-by-step, this well-worn process helps brands deliver consistent and familiar experiences at every touch point to win over and keep customers in the long-term.

What people in business are saying…

Anyone who commits to the process and does the work, will achieve outcomes that most SME’s or entrepreneurs don’t achieve in five or ten years of business.

Kerry Boulton

CEO and author of The Exit Strategy Group