Our Company
Update company name
Buyer Persona:
A semi fictional representation of our ideal customer, whose buying decisions we want to influence.
Buyer Profile
The most relevant information from segmentation criteria to describe our ideal buyer
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-Buying Insights
The 5 Drivers for Buying Insight offer a multi-dimensional, high definition window into our ideal buyer?s world.
Solution Triggers
What business conditions or personal circumstances trigger the buyer to look for a new solution? Identify the 3-5 objectives or problems they are dedicating time and effort on.
Key Insight No.1
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Buyer Knowledge Quotes No.1
Key Insight No.2
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Buyer Knowledge Quotes No.2
Key Insight No.3
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Buyer Knowledge Quotes No.3
Key Insight No.4
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Buyer Knowledge Quotes No.4
Key Insight No.5
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Buyer Knowledge Quotes No.5
Key Insight No.6
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Buyer Knowledge Quotes No.6
No Key Insights were found for Solution Triggers, please ensure you have completed Exercise 2.7.
Critical Must Haves
What top 3-5 benchmarks does buyer use to evaluate/compare alternative approaches to a problem? What features are critical to achieve their Desired Outcomes?
Key Insight No.1
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Buyer Knowledge Quotes No.1
Key Insight No.2
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Buyer Knowledge Quotes No.2
Key Insight No.3
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Buyer Knowledge Quotes No.3
Key Insight No.4
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Buyer Knowledge Quotes No.4
Key Insight No.5
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Buyer Knowledge Quotes No.5
Key Insight No.6
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Buyer Knowledge Quotes No.6
No Key Insights were found for Critical Must Haves, please ensure you have completed Exercise 2.7.
Desired Outcomes
What results or outcomes whether tangible (rational benefits) or intangible (emotional benefits) do buyers expect from a solution such as yours?
Key Insight No.1
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Buyer Knowledge Quotes No.1
Key Insight No.2
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Buyer Knowledge Quotes No.2
Key Insight No.3
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Buyer Knowledge Quotes No.3
Key Insight No.4
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Buyer Knowledge Quotes No.4
Key Insight No.5
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Buyer Knowledge Quotes No.5
Key Insight No.6
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Buyer Knowledge Quotes No.6
No Key Insights were found for Desired Outcomes, please ensure you have completed Exercise 2.7.
Likely Roadblocks
What attitudes or concerns prevent buyers from investing in a solution? Or why would they buy from a competitor instead of from you?
Key Insight No.1
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Buyer Knowledge Quotes No.1
Key Insight No.2
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Buyer Knowledge Quotes No.2
Key Insight No.3
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Buyer Knowledge Quotes No.3
Key Insight No.4
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Buyer Knowledge Quotes No.4
Key Insight No.5
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Buyer Knowledge Quotes No.5
Key Insight No.6
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Buyer Knowledge Quotes No.6
No Key Insights were found for Likely Roadblocks, please ensure you have completed Exercise 2.7.
Buyer Journey
What process do they follow and resources used to explore and select a solution? What is the buyers role and impact of others in the purchase decision?
Key Insight No.1
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Buyer Knowledge Quotes No.1
Key Insight No.2
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Buyer Knowledge Quotes No.2
Key Insight No.3
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Buyer Knowledge Quotes No.3
Key Insight No.4
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Buyer Knowledge Quotes No.4
Key Insight No.5
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Buyer Knowledge Quotes No.5
Key Insight No.6
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Buyer Knowledge Quotes No.6
No Key Insights were found for Buyer Journey, please ensure you have completed Exercise 2.7.