Our Company
Update company nameBuyer Persona:
A semi fictional representation of our ideal customer, whose buying decisions we want to influence.
Buyer Profile
The most relevant information from segmentation criteria to describe our ideal buyer
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-Buying Insights
The 5 Drivers for Buying Insight offer a multi-dimensional, high definition window into our ideal buyer?s world.
Solution Triggers
What business conditions or personal circumstances trigger the buyer to look for a new solution? Identify the 3-5 objectives or problems they are dedicating time and effort on.
Key Insight No.1
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Buyer Knowledge Quotes No.1
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Key Insight No.2
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Buyer Knowledge Quotes No.2
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Key Insight No.3
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Buyer Knowledge Quotes No.3
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Key Insight No.4
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Buyer Knowledge Quotes No.4
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Key Insight No.5
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Buyer Knowledge Quotes No.5
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Key Insight No.6
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Buyer Knowledge Quotes No.6
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Critical Must Haves
What top 3-5 benchmarks does buyer use to evaluate/compare alternative approaches to a problem? What features are critical to achieve their Desired Outcomes?
Key Insight No.1
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Buyer Knowledge Quotes No.1
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Key Insight No.2
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Buyer Knowledge Quotes No.2
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Key Insight No.3
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Buyer Knowledge Quotes No.3
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Key Insight No.4
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Buyer Knowledge Quotes No.4
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Key Insight No.5
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Buyer Knowledge Quotes No.5
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Key Insight No.6
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Buyer Knowledge Quotes No.6
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Desired Outcomes
What results or outcomes whether tangible (rational benefits) or intangible (emotional benefits) do buyers expect from a solution such as yours?
Key Insight No.1
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Buyer Knowledge Quotes No.1
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Key Insight No.2
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Buyer Knowledge Quotes No.2
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Key Insight No.3
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Buyer Knowledge Quotes No.3
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Key Insight No.4
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Buyer Knowledge Quotes No.4
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Key Insight No.5
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Buyer Knowledge Quotes No.5
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Key Insight No.6
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Buyer Knowledge Quotes No.6
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Likely Roadblocks
What attitudes or concerns prevent buyers from investing in a solution? Or why would they buy from a competitor instead of from you?
Key Insight No.1
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Buyer Knowledge Quotes No.1
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Key Insight No.2
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Buyer Knowledge Quotes No.2
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Key Insight No.3
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Buyer Knowledge Quotes No.3
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Key Insight No.4
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Buyer Knowledge Quotes No.4
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Key Insight No.5
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Buyer Knowledge Quotes No.5
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Key Insight No.6
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Buyer Knowledge Quotes No.6
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Buyer Journey
What process do they follow and resources used to explore and select a solution? What is the buyers role and impact of others in the purchase decision?
Key Insight No.1
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Buyer Knowledge Quotes No.1
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Key Insight No.2
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Buyer Knowledge Quotes No.2
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Key Insight No.3
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Buyer Knowledge Quotes No.3
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Key Insight No.4
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Buyer Knowledge Quotes No.4
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Key Insight No.5
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Buyer Knowledge Quotes No.5
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Key Insight No.6
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Buyer Knowledge Quotes No.6
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