Buyer Persona

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Buyer Persona

Buyer Persona:

A semi fictional representation of our ideal customer, whose buying decisions we want to influence.

Buyer Profile

The most relevant information from segmentation criteria (for either B2B or B2C) to describe our ideal buyer

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Buying Insights

The 5 Drivers for Buying Insight offer a multi-dimensional, high definition window into our ideal buyer’s world.

 

Camping - tent

Solution Triggers

What business conditions or personal circumstances trigger the buyer to look for a new solution? Identify the 3-5 objectives or problems they are dedicating time and effort on.

Key Insight No.1
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Buyer Knowledge Quotes No.1
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Key Insight No.2
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Buyer Knowledge Quotes No.2
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Key Insight No.3
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Buyer Knowledge Quotes No.3
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Key Insight No.4
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Buyer Knowledge Quotes No.4
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Key Insight No.5
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Buyer Knowledge Quotes No.5
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No Key Insights were found for Solution Triggers, please ensure you have completed Exercise 2.7.

I want to update this outcome

Camping - fire

Critical Must Haves

What top 3-5 benchmarks does buyer use to evaluate/compare alternative approaches to a problem? What features are critical to achieve their Desired Outcomes?

Key Insight No.1
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Buyer Knowledge Quotes No.1
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Key Insight No.2
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Buyer Knowledge Quotes No.2
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Key Insight No.3
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Buyer Knowledge Quotes No.3
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Key Insight No.4
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Buyer Knowledge Quotes No.4
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Key Insight No.5
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Buyer Knowledge Quotes No.5
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No Key Insights were found for Critical Must Haves, please ensure you have completed Exercise 2.7.

I want to update this outcome

Camping - sausage

Desired Outcomes

What results or outcomes whether tangible (rational benefits) or intangible (emotional benefits) do buyers expect from a solution such as yours?

Key Insight No.1
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Buyer Knowledge Quotes No.1
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Key Insight No.2
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Buyer Knowledge Quotes No.2
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Key Insight No.3
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Buyer Knowledge Quotes No.3
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Key Insight No.4
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Buyer Knowledge Quotes No.4
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Key Insight No.5
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Buyer Knowledge Quotes No.5
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No Key Insights were found for Desired Outcomes, please ensure you have completed Exercise 2.7.

I want to update this outcome

Camping - mosquito

Likely Roadblocks

What attitudes or concerns prevent buyers from investing in a solution? Or why would they buy from a competitor instead of from you?

Key Insight No.1
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Buyer Knowledge Quotes No.1
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Key Insight No.2
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Buyer Knowledge Quotes No.2
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Key Insight No.3
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Buyer Knowledge Quotes No.3
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Key Insight No.4
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Buyer Knowledge Quotes No.4
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Key Insight No.5
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Buyer Knowledge Quotes No.5
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No Key Insights were found for Likely Roadblocks, please ensure you have completed Exercise 2.7.

I want to update this outcome

Camping - campervan

Buyer Journey

What process do they follow and resources used to explore and select a solution? What is the buyers role and impact of others in the purchase decision?

Key Insight No.1
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Buyer Knowledge Quotes No.1
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Key Insight No.2
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Buyer Knowledge Quotes No.2
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Key Insight No.3
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Buyer Knowledge Quotes No.3
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Key Insight No.4
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Buyer Knowledge Quotes No.4
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Key Insight No.5
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Buyer Knowledge Quotes No.5
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No Key Insights were found for Buyer Journey, please ensure you have completed Exercise 2.7.

I want to update this outcome

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