Target Market

Build A Better Brand - Rocket

Think, Act & Grow like a Brand

Brand Strategy Roadmap

Brand Foundations
Target Market
Buyer Persona
Brand Action Plan
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Our Company

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Buyer Persona

Target Market

The group of similar buyers, either consumers or businesses, to which our offering is aimed at.

Our Market of interest

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Our Target Market

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Our Target Market nickname

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Description

Geographic Spread
Demographic (B2C) or Business (B2B) Description
Psychographic Description

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Consumer/business behaviour

Main Needs
Usage Level
Level of Brand Loyalty
Price Sensitivity
Product Decision Process
Supplier Preferences
Main Media Choices

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Financial

Size & Volume
Value & Growth Rate
Profit Margins

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Structural Attractiveness

Our Competition
Distribution Channels

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Strategic Direction

Our Strategy
Our Goals

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Marketing Expertise

Our Resources
Our Capabilities
Role of our Brand

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Growth Options

Growth Options

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