Define your brands Vision, build your future.
FREE PDF with real brand examples
As the saying goes…
If you don’t know where you’re going, you’ll end up somewhere else. And that somewhere might be a place you don’t want to be!
Setting your company Vision specifies the place you want your brand to be. It’s a descriptive picture of what success looks like some time in the future.
And if you know where you’re heading, it’s easier to plan the signposts (goals) that show you’re getting there.
Its intention (alongside your Purpose) is to inspire, motivate and align your employees.
So it’s important you connect it to the various tasks and projects you perform wherever possible. This keeps your Vision at the forefront of everyone’s minds and work.
Maybe you want to be the biggest player or set up a not-for-profit arm – whatever you strive for – your Vision determines your customers and employees.
So put thought into it and don’t be afraid to improve it whenever required.
In this FREE Defining your Vision PDF you’ll get:
- The difference between your Purpose and Vision
- The benefits that flow from a well articulated Vision
- Key points for creating an effective Vision
- 4 common categories for Vision Statements with brand examples
- How Vision and Purpose work strategically together in practice for a couple of well-known brands.
About Peter Engelhardt
“I’m a caffeine dependent Brand Strategist whose purpose is to help visionary business owners do amazing things in the World. Helping SMEs to craft their high level Brand Strategy is my passion because a differentiated, energised business with pinpoint customer focus leads to long-term prosperity.”
Based in Melbourne Australia, Peter is the founder of Strategic Marketing and Design Company Creative Brew and the self-discovery Brand Strategy eTool Plan2Brand. Author of Differentiate to Dominate.