For SMBs wanting to improve results with brand strategy that really works.

Pump Purpose into your brand.

Learn how to evolve into a brand people talk about.

Differentiate to Dominate book cover

Learn how to evolve into a brand people talk about.

Peter Engelhardt

As a brand strategist with over 30 years experience, my goal has always been to help small businesses to do amazing things in the world.

But over the years, I’ve seen the goals of too many businesses dashed because of the lack of a well thought through strategy. I’m not talking about business plans, but what a brand needs to do to set itself apart from the competition.

Differentiate to Dominate teaches you how to craft your Brand Strategy Roadmap that gives you the essential clarity and focus you need to evolve into a brand people talk about and always buy from.

Researched and developed over three years, then tested with over 1,200 entrepreneurs in live workshops, you get a provable yet simple framework to help you:

  • become distinctly different from your competition
  • make better long term strategic decisions, and;
  • attract loyal customers who love the value you offer

If you’re a small business owner and you want to know how to build a better brand strategy, I’ve set aside 500 books to give away for FREE (+ shipping) for a limited time, while stocks last.

Why not grab your copy today (limit one per person).

All the best,
Peter Engelhardt
Brand Strategist and Founder of Creative Brew and Plan2Brand.

Peter Engelhardt speaking at an Entourage workshop

Yes I want my free copy

Just AU $8.95 shipping

Here’s a few brand insights you’ll learn

Why it’s critical for customers to understand your point-of-difference.

The key ingredients to deliver the “one and only” brand with value customers love.

How to maximise your brand potential more than what you deliver today.

How brand archetypes help to build a narrative that matters to your audience.

How to build, empower and inspire your team to help set your brand apart from competitors.

The secret to great brands is 7 strategic components

Ideal Buyers

Have you ever wondered how brands like Apple or Virgin build such large empires? Or how a small brand like Aesop is able to stand apart in the competitive skincare market?

Their success hinges on being clear on 7 strategic brand components which I describe in Differentiate to Dominate.

These high level steps work for any business, acting like an engine driving every aspect of establishing a successful brand. From the meaning and essence of your brand through to your internal culture and the outward expression of your values and point of difference.

In combination they act like a jigsaw helping you to find a clear path forward so you can build a brand that stands apart from your competitors to win more customers.

Get to work on these must have strategic components:

  1. Purpose is your inspiring higher cause
  2. Know who is and how to nurture Ideal Buyers
  3. Stake a Position different to your competitors
  4. Cornerstone Pillars are your guiding principles
  5. Deliver and keep your Promise to buyers
  6. Vision is your actionable goal for the future
  7. Engage by expressing your brand Personality.

Plus… start brainstorming your ideas with bonus exercises you can easily download from the book.

About me – Peter Engelhardt

Peter speaking

“I’m a caffeine dependent Brand Strategist whose purpose is to help visionary business owners do amazing things in the World.

Helping SMBs to craft their high level Brand Strategy is my passion because a differentiated, energised business with pinpoint customer focus leads to long-term prosperity.”

Based in Melbourne Australia, I’ve 30+ years experience in helping small businesses to differentiate. I’m the founder of Strategic Marketing and Design company Creative Brew, and the online Brand Strategy eTool Plan2Brand.

Peter speaking

Plan your Brand Strategy Roadmap and reap the benefits

Unlocks your true value

Having a strategic perspective helps you express and deliver the real value inherent in your organisation.

Improves your marketing ROI

Understanding your target buyers journey from go to whoa means better targeting and marketing messages.

Energises your brand culture

Showing people what your brand stands for and living by those values, motivates and attracts like-minded employees.

Attracts more ideal customers

Knowing the needs/wants of a target group of buyers helps you create more experiences they truly love.

Cut through messaging

Being able to clearly express your brand strategy to creative agencies means everyone is on the same page.

Focuses your future direction

With a clear vision, your passion and beliefs manifest in tangible ideas and actions (walk the walk) to deliver results.

Jack Delosa

“The online revolution has left consumers rejoicing in an explosion of choice. Savvy business owners and entrepreneurs who care about building a brand to grow their business can’t afford not to read Differentiate to Dominate.”

Jack Delosa Founder of The Entourage and BRW Rich List member

Get the 7 strategy secrets to build an amazing brand

ONLY 500 books available. Once they’re gone…that’s it.

Differentiate to Dominate book cover
Get what over 1200 entrepreneurs have learned:
  • How to become distinctly different from your competition
  • How to make better long term strategic decisions
  • How to attract loyal customers who love the value you offer.
Yes, I’m gifting the book to you

Differentiate to Dominate, the 7 Steps to Transform your business into a brand normally retails for AU $29.95, but I’m gifting it for a limited time. We just ask you pay AU $8.95 shipping in Australia (limit one per person).

Act fast stock is limited

Order now to avoid missing out. You get shipment tracking too but please note we do not send to P.O.boxes.

Shipping refund if not totally satisfied.

100% money back guarantee

I’m 100% sure Differentiate to Dominate will change the way you think about and work in your business, but I want to make claiming your FREE copy a “no brainer”.

If you’re not totally satisfied, simply send me a email within 10 days of your order, and I’ll refund the shipping cost.

AND… you get to keep your copy of the book. In return, I’d appreciate any feedback on why the book wasn’t for you.