For SMBs wanting to improve results with brand strategy that really works.
You’ve just unlocked your
FREE BONUS!
total value
only offer
Get 7 days FREE access to Plan2Brand*
What’s this?
The framework revealed in Differentiate to Dominate is now delivered in Plan2Brand – a strategic brand planning eTool for small to medium businesses.
Plan2Brand helps you build your Brand Strategy Roadmap
Innovative & interactive
Each strategic brand component is built step-by-step, making your roadmap planning simpler.
Educational & inspiring
Learn from 100’s of case studies and brainstorming tools for how strategic branding really works.
Proven strategic results
Based on components the Worlds leading brands use, your results are tangible and actionable.
Transformative
Your strategy guides internal transformation to cultivate a happier, more focused team.
All in one place for you to share…
Available on desktop, laptop and mobile, you can print or save as PDF to share with your team or creative agency.
Why do I need to articulate a Purpose for my business?
Because, it’s why your business exists and the reason you get out of bed—every day.
Written as a statement, your Purpose articulates why you do what you do to serve your higher cause and beliefs.
One of the first pieces of your brand DNA, it tells everyone how you want your business to influence the world.
Module 1 – Define your Purpose
With 7 days FREE access to this module you get a sneak peak at the way Plan2Brand works. You just create a free Plan2Brand account and away you go!
You get lots of examples and strategic thinking exercises to extract your ‘AHA’ moment to help articulate your Purpose.
Purpose statement example
To re-imagine commerce in ways that build a more fulfilling and lasting World.
Your Purpose:
- Reveals your passion
- Focuses your activities
- Motivates your team
- Provides differentiation
- Enriches your brand story
- Builds customer loyalty
- Helps your brand growth
Purposeful companies have outperformed their competitors by a factor of 12 since 1925.
Study by James Collins & Jerry Porras, Stanford University.
total value
only offer
Get 7 days FREE access to Plan2Brand Purpose module.
Create an account to access FREE Purpose module.
Frequently Asked Questions
How does the free bonus work?
Once you click on the red ‘Get Book + Purpose Module’ button you:
- Go to checkout and create a free Plan2Brand account
- Fill in your shipping details and pay AU $8.95 (within Australia)
- Get a welcome email with details on where to login
- Login to Plan2Brand and start your free Purpose Module trial
- The book is sent from Melbourne, Australia and shipping to Adelaide and the Eastern Sea Board takes approximately 48-72 hours. Allow longer for Perth and regional areas.
What happens when my Plan2Brand free trial is over?
We remind you 2 days prior by email that your free trial is about to expire. At this point it’s worth copying out any workings on your Purpose Statement, as you wont be able to access your account once the trial expires.
Once expired, we email you a link to offer continued use of Plan2Brand. The price is a fraction of what you would pay a consultancy and you get weekly webinar support from Brand Strategist Peter Engelhart. There is also a private Facebook group.
We also let you know about the Craft your Brand Strategy Program – an exclusive workshop series to help small groups of business owners and senior team member’s work on their strategy using the Plan2Brand eTool.
When will I get the book?
We send you an email with delivery estimate and tracking number once you place an order. It’s important to note that this is not a guaranteed delivery date.
The book is sent from Melbourne, Australia and shipping to Adelaide and the Eastern Sea Board takes approximately 48-72 hours. Allow longer for Perth and regional areas.
What’s the cost for International shipping?
The cost for international shipping worldwide is AU $17.95
What payment methods do you accept?
You can pay by Visa, Mastercard or Amex via our secure payment system.
Is my data safe and private?
The content you create will remain secure and completely confidential. The Plan2Brand eTool runs on a dedicated network with bank-level security that is locked down with firewalls and carefully monitored 24/7. For more information read our Privacy Policy.
Is there support during the Plan2Brand free trial?
Not during your free trial, but if you sign up to Plan2Brand you get weekly webinar and email support from Brand Strategist Peter Engelhardt.
Can I continue using Plan2Brand?
Once your free trial expires we’ll email you a link to offer continued use of Plan2Brand. See FAQ ‘What happens when my free trial is over?’ for more information
What are the benefits of Plan2Brand?
If you are not sure about where your business is heading, Plan2Brand gives you the tools to help you craft a clear and focused Brand Strategy Roadmap. The eTool has been developed by brand strategy experts and tested in live group and individual workshops with over 700+ entrepreneurs and SME’s.
What if I have more questions?
Contact us at info@plan2brand.com.au and we’ll answer your queries within 24 hours or next business day.
