Discover how to build a great brand, contribute to, and get published in our book, while supporting deserving entrepreneurs!

The Plan2Brand Podcast

What is the Plan2Brand Podcast?

A monthly podcast discussing how to become and remain relevant and grow your brand in today’s noisy and disruptive marketplace.

Following the Plan2brand eight step process for creating a trusted brand, each episode is an interview with an internationally recognised expert discussing each step at length.

Each episode is followed by a Facebook Live (FBL) event where listeners talk with the hosts and interviewee.

The Plan2Brand Podcast

Why get involved?

This is the gold! The entire process is followed by an editor. Each episode and FBL event is written into a Facebook and LinkedIn post to stimulate further conversation.

All the content generated – yes that includes your thoughts and comments – will be published into a thought leading book at the end of 12 months.

All profits will be donated to Kiva, enabling many deserving entrepreneurs to grow their business, creating a ripple effect that positively shapes the future of many families and communities.

Join the VIP list

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Get notified about upcoming podcasts and Facebook Live events for your chance to make your mark on the world.

Also, be the first to know when the book “How to become relevant in a noisy and disruptive marketplace” is available.

Your Hosts

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Annemarie Cross
CEO & Founder: The Ambitious Entrepreneur Podcast Network.

Annemarie Cross

Annemarie Cross is a Brand and Communication Strategist & Chief Storyteller from Communicate Now Pty Ltd.

She is also the CEO & Founder of the media corporation– The Ambitious Entrepreneur Podcast Network, and has been referred to as: “The Podcasting Queen” by many of her guests and clients over the years, due to her expertise and involvement in podcasting, since 2008.

Annemarie works with entrepreneurs, solopreneurs, SMBs and corporations, helping them navigate and stand out in a rapidly changing and competitive marketplace.

She does this by leveraging a unique blend of brand, communications and storytelling expertise alongside her extensive experience in podcasting to create a platform that enables her clients to create powerful, engaging and memorable stories with their own podcast series and/or podcast channel so they become THE influential voice in their respective fields.

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Peter Engelhardt
Founder: Plan2Brand and Creative Brew.

Peter Engelhardt

Peter Engelhardt is a brand consultant and entrepreneur focused on strategic branding and design for small to medium sized enterprises, and the founder and driving force behind Creative Brew.

Peter works directly with entrepreneurs and business creators who want to transform their businesses into inspiring brands. To help his clients stand out in an increasingly noisy marketplace, Peter and his team have developed the world’s only interactive eTool, Plan2Brand (

The platform teaches users the concept of strategic branding and provides step-by-step instructions and tools to guide users through the process of building their brand foundations and creating a strategic plan.

Over the past 30 years Peter has worked with a long list of highly respected Australian brands. He has travelled extensively throughout Europe and Asia and increasingly is taking advantage of today’s technology, working remotely and continuing to grow his business, workshops and speaking engagements.

He lives in Melbourne, Australia with his wife and daughter.

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Listen to past episodes

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A brand is far more than its outward representation, like a logo, or tagline. Marketing pundit Seth Godin defines a brand as, “the set of expectations, memories…and relationships that account for a consumer’s decision to choose one product or service over another.”

Don’t miss an episode!