Purpose Module (7 day free trial)

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SKU: sku-p2bfreetrial Category:

What’s Brand Purpose?

Written as a statement, your Purpose articulates why you do what you do to serve your higher cause and beliefs. It’s the fundamental reason why you get out of bed for your business—every day.

One of the first pieces of your brand DNA that you explore in Plan2Brand, it tells everyone how you want your business to influence the world; it’s what you want to see happen, change or stop. And it should be inspirational enough you’re prepared to shout it from the rooftops!

Your Brand Purpose:

  • Reveals your passion
  • Focuses your activities
  • Motivates your team
  • Provides differentiation
  • Enriches your brand story
  • Builds customer loyalty
  • Helps your brand growth

What do I get in this module?

  • Purpose Module introduction
  • Four strategic thinking/exploration exercises to extract your ‘AHA!’ moment
  • Inspiration from numerous examples of Purpose Statements from real brands
  • Examples of how brands utilise and embed their Purpose to make a difference
  • Explanatory videos from Brand Strategist Peter Engelhardt
  • PDFs of specific exercise content to keep for reference
  • Complete Brand Foundations (including Purpose) for a fictitious company
  • Optional 20 mins free chat with Peter on Purpose Module completion.

What happens now?

All you need do now is create a Plan2Brand account and away you go. And, with 7 days of FREE access to the Purpose module you get a sneak peek at the way the Plan2Brand eTool works.

We’ll let you know when your free trial is coming to an end with an option to continue (or not) with Plan2Brand.