Your Brand Storytelling Framework
Every business owner wants to tell a great story with their brand.
And for good reason. Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity.
Iconic brands such as Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.
The first thing to understand is that stories use formulas to compel the brain. Storytellers have been using these formulas for centuries. They’re proven and they work. From now on, think of your story the way you think about music. The difference between noise and music is just that music is noise submitted to certain principles. Story is similar. Story is just the telling of events in a certain order so they are intriguing, compelling and make people want to listen.
From this simple exercise you will discover:
- A simple 8 step process that guides you through the process of creating your brand story
- What actual problem your brand story needs to address
- How to frame your brand story so it matters to your target customers
- How to develop a brand story with authenticity. More to the point, how does such a story create that trusting feeling that customers crave?
About Peter Engelhardt
“I’m a caffeine dependent Brand Strategist whose purpose is to help visionary business owners do amazing things in the World. Helping SMEs to craft their high level Brand Strategy is my passion because a differentiated, energised business with pinpoint customer focus leads to long-term prosperity.”
Based in Melbourne Australia, Peter is the founder of Strategic Marketing and Design Company Creative Brew and the self-discovery Brand Strategy eTool Plan2Brand. Author of Differentiate to Dominate and the brew blog.