Solution Triggers (ST)
These are the triggers (objective or pain) that prompted buyers to look for a solution. When you begin to understand these triggers you can define, defend and execute strategies that resonate with buyers at the earliest stages in their decision.
No Insights were found for Solution Triggers. Please ensure you have completed Exercise 2.7.
No.1 – Set of Buyer Knowledge Quotes (ST)
No.1 – Key Insight Headline (ST)
Key Insight Headline has been parked at end of exercise for your comments.
Reminder of capability statement inclusions
Be specific – address buyer concern by articulating the relevance and usefulness of your capability. Use any phrases from your buyer quotes to help you nail the sentiment of the need/desire. Include at least one of each for:
- Brand features – an element of what something does or is e.g. appearance, components, knowledge, people, process, patents.
- Rational benefits – positive results the feature delivers e.g. performance, ease, savings, flexibility, simple, durable, luxury.
- Emotional benefits – feelings from the positive results e.g. empowered, control, free, liked, respect, happy, secure, content.
Our capability statement
Rank our capability
For buyer, is our capability:
Against competition, is our capability:
No.2 – Set of Buyer Knowledge Quotes (ST)
No.2 – Key Insight Headline (ST)
Key Insight Headline has been parked at end of exercise for your comments.
Our capability statement
Be specific – address buyer concern by articulating the relevance and usefulness of your capability. Use any phrases from your buyer quotes to help you nail the sentiment of the need/desire. Include at least one of each for:
- Brand features – an element of what something does or is e.g. appearance, components, knowledge, people, process, patents.
- Rational benefits – positive results the feature delivers e.g. performance, ease, savings, flexibility, simple, durable, luxury.
- Emotional benefits – feelings from the positive results e.g. empowered, control, free, liked, respect, happy, secure, content.
Rank our capability
For buyer, is our capability:
Against competition, is our capability:
No.3 – Set of Buyer Knowledge Quotes (ST)
No.3 – Key Insight Headline (ST)
Key Insight Headline has been parked at end of exercise for your comments.
Our capability statement
Be specific – address buyer concern by articulating the relevance and usefulness of your capability. Use any phrases from your buyer quotes to help you nail the sentiment of the need/desire. Include at least one of each for:
- Brand features – an element of what something does or is e.g. appearance, components, knowledge, people, process, patents.
- Rational benefits – positive results the feature delivers e.g. performance, ease, savings, flexibility, simple, durable, luxury.
- Emotional benefits – feelings from the positive results e.g. empowered, control, free, liked, respect, happy, secure, content.
Rank our capability
For buyer, is our capability:
Against competition, is our capability:
No.4 – Set of Buyer Knowledge Quotes (ST)
No.4 – Key Insight Headline (ST)
Key Insight Headline has been parked at end of exercise for your comments.
Our capability statement
Be specific – address buyer concern by articulating the relevance and usefulness of your capability. Use any phrases from your buyer quotes to help you nail the sentiment of the need/desire. Include at least one of each for:
- Brand features – an element of what something does or is e.g. appearance, components, knowledge, people, process, patents.
- Rational benefits – positive results the feature delivers e.g. performance, ease, savings, flexibility, simple, durable, luxury.
- Emotional benefits – feelings from the positive results e.g. empowered, control, free, liked, respect, happy, secure, content.
Rank our capability
For buyer, is our capability:
Against competition, is our capability:
No.5 – Set of Buyer Knowledge Quotes (ST)
No.5 – Key Insight Headline (ST)
Key Insight Headline has been parked at end of exercise for your comments.
Our capability statement
Be specific – address buyer concern by articulating the relevance and usefulness of your capability. Use any phrases from your buyer quotes to help you nail the sentiment of the need/desire. Include at least one of each for:
- Brand features – an element of what something does or is e.g. appearance, components, knowledge, people, process, patents.
- Rational benefits – positive results the feature delivers e.g. performance, ease, savings, flexibility, simple, durable, luxury.
- Emotional benefits – feelings from the positive results e.g. empowered, control, free, liked, respect, happy, secure, content.
Rank our capability
For buyer, is our capability:
Against competition, is our capability:
No.6 – Set of Buyer Knowledge Quotes (ST)
No.6 – Key Insight Headline (ST)
Key Insight Headline has been parked at end of exercise for your comments.
Our capability statement
Be specific – address buyer concern by articulating the relevance and usefulness of your capability. Use any phrases from your buyer quotes to help you nail the sentiment of the need/desire. Include at least one of each for:
- Brand features – an element of what something does or is e.g. appearance, components, knowledge, people, process, patents.
- Rational benefits – positive results the feature delivers e.g. performance, ease, savings, flexibility, simple, durable, luxury.
- Emotional benefits – feelings from the positive results e.g. empowered, control, free, liked, respect, happy, secure, content.