eCourse Plan2Brand Intermediate The interactive learning eTool that helps you build your brand from a strong foundation, by crafting a clear and focused strategy. 0 steps completed0% 8 Modules Find out more Modules Introduction to Plan2Brand Document your existing brand Module 1: Define your Purpose 1.1 – What is your Moral Attribute? 1.2 – The Rich Uncle 1.3 – Exploring your WHY 1.4 – Your Purpose Statement Module 2: Your Buyer Persona 2.1 - Getting and using insights to influence buyers 2.2 - Get inside ideal buyer's head 2.3 - Your Buyer Persona Module 3: Stake your Position 3.1 – Choose your Strategic Value Pathway 3.2 – Your Customer Value Proposition 3.3 – Your Positioning Statement 3.4 – The Mindshare you wish to own Module 4: Define your Brand Pillars 4.1 – Your Brand Pillars Module 5: Define your Brand Promise 5.1 – Your Brand Promise Module 6: Define your Vision 6.1 – Your Vision Statement Module 7: Define your Brand Personality 7.1 – Review Brand Archetypes and Product Category 7.2 – Define Brand Archetype Framework 7.3 – Choose three personality traits from Framework 7.4 – Describe Personality and Brand Voice
