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Plan2Brand

Plan2Brand

Plan2Brand
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eCourse

Plan2Brand Intermediate

The interactive learning eTool that helps you build your brand from a strong foundation, by crafting a clear and focused strategy.


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8 Modules
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Modules

Introduction to Plan2Brand

  • Document your existing brand

Module 1: Define your Purpose

  • 1.1 – What is your Moral Attribute?
  • 1.2 – The Rich Uncle
  • 1.3 – Exploring your WHY
  • 1.4 – Your Purpose Statement

Module 2: Your Buyer Persona

  • 2.1 - Getting and using insights to influence buyers
  • 2.2 - Get inside ideal buyer's head
  • 2.3 - Your Buyer Persona

Module 3: Stake your Position

  • 3.1 – Choose your Strategic Value Pathway
  • 3.2 – Your Customer Value Proposition
  • 3.3 – Your Positioning Statement
  • 3.4 – The Mindshare you wish to own

Module 4: Define your Brand Pillars

  • 4.1 – Your Brand Pillars

Module 5: Define your Brand Promise

  • 5.1 – Your Brand Promise

Module 6: Define your Vision

  • 6.1 – Your Vision Statement

Module 7: Define your Brand Personality

  • 7.1 – Review Brand Archetypes and Product Category
  • 7.2 – Define Brand Archetype Framework
  • 7.3 – Choose three personality traits from Framework
  • 7.4 – Describe Personality and Brand Voice

Course by

Aaron Tusjak

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