Program starts in
Program starts on TBA, Melbourne
TBA, Melbourne
Optimise your brand’s
Full potential
in my ‘Claim your Point-of-difference’ workshop
This workshop is specifically designed to help growing brands craft a unique position in their market and stand apart from their competitors.
Strategic positioning for your business and brand in four key areas.
As a Brand Strategist dedicated to working with SMEs like yours, I know it’s hard to find time to focus on establishing a distinctive, memorable and credible competitive advantage that competitors will find difficult to match.
But it doesn’t have to be that way.
This one day Brand Positioning Workshop is a cost effective, simpler, and easier way to define a meaningful way to stand apart from your competitors.
Through a highly facilitated process and access to my Plan2Brand online platform I’ll lead you through the process of establishing a set of unifying principles that defines your brand’s unique positioning, essence and the promise you deliver to every customer.
So, if you’re ready to raise the bar and craft a unique strategic position that serves as the foundation for building a brand customers love and can’t live without, be quick and sign up below as numbers are limited.
Peter Engelhardt
– Brand strategist, owner of Creative Brew, Author & presenter.
Your ideal buyer
Position your product or service more effectively by understanding about the core customer segment to whom the brand is intended to appeal.
Why your prospects buy
Learn what drives your customers to purchase and define the context that will give your brand unquestioned relevance.
Stand apart and stand out
Standing apart from your competitors in a way that’s clear and meaningful to enhance your brand’s competitive advantage.
What do you promise
Decide on the ‘customer experience’ your brand delivers to continuously exceeds buyer expectations.
How it works
- Plan2brand eTool lifetime access
- Positioning workshop
- Four weekly Q&A’s
1. Preparation
On confirming attendance, participants are given their Plan2Brand login details as well as some homework to fully prepare them for the workshop.
2. Positioning workshop
To guarantee the best outcome possible the workshop is limited to 12 businesses who are supported by two facilitators.
3. Ongoing support
To continue to refine their point-of-difference, attendees are invited to four weekly group online coaching calls after the workshop.
“If you don’t position your business as The Choice, instead of A Choice, you’ll end up competing on price against an ever-growing competitive set”
– Peter Engelhardt
Who’s it for
This workshop is designed for businesses who are:
- Introducing a new product
- Inventing a new brand from the ground up
- Wanting to bringing new life to an under-performing brand
Our program is specifically designed for highly committed business leaders, both in the B2C and B2B space who dream of building a sustainable and purposeful brand.
You understand that implementing random tactics isn’t the answer, and that it’s time to elevate the role of strategy in your businesses.
Typically you’re a team of three to twenty+. You invest in various forms of marketing, advertising and social media to generate business but sense you could be doing everything so much better.
You understand that by answering questions like:
- Who is our ideal customer?
- What are their needs, wants and desires?
- How are we truly different from the competition?
- What’s desired reputation do we want to shape our business?
…you elevate your business to one where everyone in your team is working towards the same clear goals.
Note: workshop is limited to ten businesses to ensure a great outcome for all attendees!
What’s the outcome?
The outcome is a detailed description of the following brand positioning criteria:
- Target Customer Buying Insights
- Your Buyer Persona
- Brand Positioning Framework
- Final Brand Positioning Statement
- Brand Essence
- Brand Promise
- Strategic Imperatives and Next Steps
What are the benefits?
Creating a point-of-difference provides endless benefits to your business such as:
- Competitive advantage: Differentiating yourself from your competitors signals potential clients that your services are unique—and that you’re the experts.
- Customer loyalty: Customers are not only willing to pay more for a product with strong brand equity; they’re also willing to stay loyal and come back to buy again and again.
- Growth: Positive brand equity allows you to charge more for your product or service, because people will be willing to pay a premium for your name.
- A stable asset: Companies are bought and sold, technologies change on a daily basis, but strong brands carry on through all these changes.
Your resource rich strategic planning tool
Included in this one day workshop is lifetime access to the Plan2brand eTool. Designed to demystify the strategic planning process it educates and guides you step-by step through the process of creating your brand strategy.
Easy to use functionality and features
Dip into the eTool whenever you like on desktop, laptop or mobile
Features and functionality include:
- Easy to use interactivity where content is moved, revealed or saved via drag-n-drop, tabs, drop down menus, sliders and radio buttons
- Learn from real brand examples and case studies, both big and small, demonstrating how they use their strategy to communicate a certain position in their markets
- Auto saved content that moves forward to help in future exercises
- Final outcomes saved in one place ready to review, revise print or save to PDF
- The step-by-step build of a fictitious brand, starting from the first modules introduction onwards, that shows you how it comes together.
- Supportive emails sent after each modules completion, to keep you on track and motivated
- External links to informative websites and books you might like to read
What people in business are saying…
You understand your business, but can get ‘bogged down’ in the day-to-day tasks. We already had some of the answers as to what our business was about, but the workshop helped us to ‘reveal’ and nail them. It focussed us on what we needed to do to communicate better.
After approval by the Board, it was an easier and clearer path with Peter and his team to do the rebrand of our logo, website and collateral. I don’t think we would have achieved so much in such a short space of time if we hadn’t commenced with the workshop.
Tim Paul
CFO of Buslink
As a trainer I’d say it’s best designed on-line outcome based learning tool I’ve seen in the small business sector in the past ten years. From a user’s perspective – Plan2Brand is comprehensive, logical, and most importantly it works. It’s as though you are sitting down with your own brand strategy consultant, helping you work step by step through the process of building your brand.
Brenda Thomson
Smart Connect – Small Business Alliance
I have implemented The Plan2Brand tool into my creative process to great effect with my clients. It enables us to quickly establish their brand foundations and value proposition giving them a strategic roadmap to follow for the long-term.
With the brand planning in place creating an appealing visual identity and targeted marketing campaigns is straightforward with copywriters and digital designers all across what needs to be achieved. This saves us time, money and much frustration.
Tim Button
Buttons Creative – Brand & Marketing Strategist
I totally get branding now! I’d be confident to say that anyone who commits to the process and does the work will achieve an outcome most small businesses and entrepreneurs don’t achieve in five or ten years of business.
Kerry Boulton
Author & CEO of The Exit Strategy Group
I do a lot of branding work with my own clients but nowhere near this level. For businesses who want to work on their competitive advantage and build a brand, instead of running a business, this process will give them 100% clarity and focus.
Rody Bajo
The Social Minute
It doesn’t matter how big or small you are, if you want to get solidarity around who you are and how to present yourself as a brand, Plan2Brand is a must.
Leora Givoni
Director at Small Act Major Impact
There’s so much good stuff here – purpose, pillars, avatars, positioning, vision, brand promise and personality. It now all fits together like the pieces of a jigsaw and makes sense. Awesome.
Steve Lyddy
CEO of Successful Life Results
Brands we’ve helped
Meet your facilitators
Our purpose is to help amazing companies do amazing things
Peter is the driving force behind strategic marketing and design company, Creative Brew. With a branding career spanning over 30 years Peter also conducts workshops and presents on brand strategy far and wide: from the Netpreneur Summit in Tokyo, to Pause Fest, Retail Global and soon the Business Authorities Summit Australia wide. He also recently authored ‘Differentiate to Dominate – the seven steps to transform your business into a brand.’
“For any marketing to work well, the brand must provide the inspiration.”
– Peter Engelhardt
Everyone who joins my program gets a free copy of my book, Differentiate to Dominate.
Using simple language and current facts and case studies, it demonstrates how thinking strategically is critical if you want to prosper today in a meaningful and tangible way. Based on years of research into how every great brand and Fortune 500 company – think Virgin, Apple, PayPal and Amazon – grow to their dizzying heights, it’s packed with insights into the processes and disciplines they all leverage.
Hayley Reeson has over 25 years experience in brand design and strategy helping major brands across many categories accentuate their brand purpose and create sustainable differentiation. She has worked with many of Australia’s leading brands including: Tourism Victoria, Toll, Shell, Monash University, Veolia, Marngrook Football Show and Siemens to name a few.
“Only when enough people think you are, do you become a brand. To get to that point takes time, and a clear strategy.”
– Hayley Reeson
Enrol now to secure your seat – only 10 places available
Claim a meaningful point-of-difference NOW and stand apart from the competition!
Start: Friday May 17th – Workshop from 8.30am-5pm
Where: Melbourne CBD – location to be advised
Can’t make the date? We’ll let you know about future dates
$ 1299 AUD
Total payment with lifetime access to Plan2Brand
Sign up in less than 60 seconds
The Claim Your Point-of-Difference Workshop includes:
- One day workshop 8.30am – 5pm
- Two brand strategist facilitators at the workshop
- Lifetime access to Plan2Brand eTool
- Access to Private Facebook Group
- Free copy of Peter’s book, Differentiate to Dominate
- Limited to 10 businesses + bring a co-worker
