plan2brand brand strategy development FREE app learning

Choose Your Strategic Value Pathway (Positioning Exercise)

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SKU: p2bfreesvpexercise Category:

Here’s a FREE VIP Backstage Pass to try out the first exercise in the Plan2Brand Positioning module.

The first step in defining your positioning strategy is to choose one of three Strategic Value Pathways. This determines how you deliver value to your market at the highest level through either:

– Product Leadership
– Operational Excellence, or;
– Customer Intimacy

By leveraging one dominant strategy, you can better focus on developing your competitive advantage. Of course you should meet industry standard in the other two but you don’t need to compete equally on all three!

From this exercise you will:

  • Learn the different SVP characteristics and see brand examples
  • Choose and can print your primary SVP to keep for reference
  • Understand how your SVP guides Customer Value Proposition (CVP)
  • Get links to recommended books on positioning strategy
  • Get a ‘how to’ video of the exercise

To start:

  1. Click Start planning now button
  2. In checkout, set up your free account (minimal info, no payment)
  3. On confirmation page, roll over your profile (top right corner) and click welcome to take you to the exercise.
  4. We’ll send you an email with a link to login so keep this, along with your username and password, handy.

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