Program start TBA
Craft your
Brand Strategy
Program
Join me in my step-by-step program for Australian SME’S wanting to define their point-of-difference and build a profitable and enduring business.
Brand strategy planning made simpler
As a Brand Strategist dedicated to working with SMEs like yours, I know it’s hard to find time to focus on developing a point-of-difference and the guiding foundational brand statements that sharpen your focus and ensure long-term success.
But it doesn’t have to be that way.
The Craft Your Brand Strategy Program is a cost effective, simpler, and easier way to create and action your brand strategy.
Based on the same steps the Fortune 500’s implement, and a combination of workshops, online coaching and use of the Plan2Brand eTool, I lead you through the process of creating your strategic roadmap.
So, if you’re ready to transform your business into a brand your customers will love let me guide you through my framework.
Join me for the adventure!
Peter Engelhardt
– Brand strategist, owner of Creative Brew, Author & presenter.
Innovative & interactive
Plan2Brand is a purpose built eTool, designed to make strategic planning simpler for you.
Educational & inspiring
You’ll learn from 100’s of examples, case studies and brainstorming tools how strategic thinking really works.
Proven strategic results
Based on the key components the World’s leading brands use. The results are tangible and actionable.
Transformative
A strategy transforms the company from the inside helping to cultivate a happier work environment.
How it works
- One day workshop
- Lifetime access to Plan2Brand
- Six weekly Q&A’s
- Reveal & Review workshop
1. Preparation
To compare where you are now to where you are going to be, login to Plan2Brand and record any brand strategy thus far.
2. Brand strategy Workshop
Program begins with a one day workshop. After a meet-&-greet we get down to explaining the components that make up your strategic roadmap.
3. Start planning
The rest of the day is spent working through the Plan2Brand modules under the guidance of your two facilitators.
4. Homework
Over the next six weeks you work online in your own time following the steps to complete your roadmap.
5. Online Q&A x 6
Get all your questions answered at a weekly online group Q&A session, where you are supported and can be supportive of others on the Program.
6. Present
At a 1/2 day reveal & review workshop you present your strategic roadmap to the group for feedback and refinement.
You’ll gain clarity and focus on what your brand stands for, what sets it apart!
Who’s it for
- Business startups
- Early growth phase
- Established mid size
Our program is specifically designed for highly committed business leaders, both in the B2C and B2B space who dream of building a sustainable and purposeful brand.
You understand that implementing random tactics isn’t the answer, and that it’s time to elevate the role of strategy in your businesses.
Typically you’re a team of three to twenty +. You invest in various forms of marketing, advertising and social media to generate business but sense you could be doing everything so much better.
You understand that by answering questions like:
- Who are we?
- What do we stand for?
- Why does it matter?
- What’s desired reputation do we want to shape our business?
…you elevate your business to one where everyone in your team is working towards the same clear goals.
Note: program limited to six businesses only and you can bring a co/worker at no extra cost!
Program content
To build your Brand Strategy Roadmap you work through seven sequential modules that both teach and help you create at the same time.
Purpose
Ideal Buyers
Position
Pillars
Promise
Vision
Personality
Your Purpose
Explore the reason why your business exists and create an empowering statement that influences everything.
Brands that commit to a Purpose or higher cause, and embed this shared philosophy into their DNA, have an inspiring and sustaining force that employees, stakeholders and customers believe in.
Your Vision
Identify what success looks like some time in the future with a goal that is both challenging and inspiring.
Knowing where you want to be or what you wish to become some time in the future, not only forces you to really know your ambitions but your Vision creates a shared, actionable goal.
Your Target Market
The group of similar buyers (consumers or businesses) which your offering is primarily aimed at.
Your buyers aren’t always who you think they should be but who they actually are, which may not be the same at all. There may even be group of buyers you hadn’t considered before.
Your Buyer Persona
A semi-fictional representation of your ideal customer, whose buying decisions you want to influence.
Takes away the guesswork and overcome organisational silos and put the focus where it should be – helping your target buyers fulfil their goals. You’ll build a more insightful (and therefor valuable) picture of your dream customer from your target market
Your Position
Explore and define how you stand apart from your competition to become the preferred choice for buyers.
Staking a position in your market takes time. However, standing apart from your competitors in a way that’s clear and meaningful to your ideal buyers is one of the most important steps your brand needs to tackle.
Your Pillars
Craft your guiding principles – the most important attributes that you and your customers value most.
This set of guiding principles are shaped from your Purpose and Position. They drive the way you do business, from the opportunities you seek, who you choose as partners and the attributes you are looking for in employees.
Your Promise
Define the experience you want to consistently deliver to build trust and loyalty that leads to buyer advocacy.
Supporting your Purpose, Position and founded on your Pillars, your Brand Promise is your customer pledge. It is the actionable mechanism to frame the ‘customer experience’ your brand delivers to continuously and consistently exceeds buyers expectations.
Your Personality
Choose human characteristics that positively shape how people feel about and interact with your brand.
Brands that exude personality get noticed and remembered. It’s another way you can differentiate from competitors, to make an emotional connection that resonate with like minded people.
What’s the outcome?
The outcome is a clear, focused and meaningful roadmap. This outlines your competitive advantage and guides your most important strategic decisions, from recruiting and training employees to marketing activities, product development and partnership opportunities.
You will create a Brand Strategy Roadmap that outlines the competitive advantage you have over your rivals. There are endless benefits you can expect from participating in the course and implementing your plan.
Implementing your roadmap can provide endless benefits such as:
- Competitive advantage: Differentiating yourself from your competitors signals potential clients that your services are unique—and that you’re the experts.
- Customer loyalty: Customers are not only willing to pay more for a product with strong brand equity; they’re also willing to stay loyal and come back to buy again and again.
- Growth: Positive brand equity allows you to charge more for your product or service, because people will be willing to pay a premium for your name.
- A stable asset: Companies are bought and sold, technologies change on a daily basis, but strong brands carry on through all these changes.
- Engaged employees: Driven by the same values it’s easier to foster a culture where everyone is bonded and you attract and retain the best employees.
- Enhanced credibility: Having a strong, well-known brand enhances your credibility with customers, your industry, and the marketplace as a whole.
- Fosters innovation: With a strong culture and committed vision, you can create space for innovation that supports your brand goals.
- Knowledge and empowerment: You will not only have a practical plan of execution that improves your business, top to bottom, but the expertise to manage your brand development yourself.
Your resource rich strategic planning tool
When you enrol you get lifetime access to the Plan2brand eTool. Designed to demystify the strategic planning process it educates and guides you step-by step through the process of creating your brand strategy.
Easy to use functionality and features
Dip into the eTool whenever you like on desktop, laptop or mobile
Features and functionality include:
- Easy to use interactivity where content is moved, revealed or saved via drag-n-drop, tabs, drop down menus, sliders and radio buttons
- Learn from real brand examples and case studies, both big and small, demonstrating how they use their strategy to communicate a certain position in their markets
- Auto saved content that moves forward to help in future exercises
- Final outcomes saved in one place ready to review, revise print or save to PDF
- The step-by-step build of a fictitious brand, starting from the first modules introduction onwards, that shows you how it comes together.
- Supportive emails sent after each modules completion, to keep you on track and motivated
- External links to informative websites and books you might like to read
What people in business are saying…
You understand your business, but can get ‘bogged down’ in the day-to-day tasks. We already had some of the answers as to what our business was about, but the workshop helped us to ‘reveal’ and nail them. It focussed us on what we needed to do to communicate better.
After approval by the Board, it was an easier and clearer path with Peter and his team to do the rebrand of our logo, website and collateral. I don’t think we would have achieved so much in such a short space of time if we hadn’t commenced with the workshop.
Tim Paul
CFO of Buslink
As a trainer I’d say it’s best designed on-line outcome based learning tool I’ve seen in the small business sector in the past ten years. From a user’s perspective – Plan2Brand is comprehensive, logical, and most importantly it works. It’s as though you are sitting down with your own brand strategy consultant, helping you work step by step through the process of building your brand.
Brenda Thomson
Smart Connect – Small Business Alliance
I have implemented The Plan2Brand tool into my creative process to great effect with my clients. It enables us to quickly establish their brand foundations and value proposition giving them a strategic roadmap to follow for the long-term.
With the brand planning in place creating an appealing visual identity and targeted marketing campaigns is straightforward with copywriters and digital designers all across what needs to be achieved. This saves us time, money and much frustration.
Tim Button
Buttons Creative – Brand & Marketing Strategist
I totally get branding now! I’d be confident to say that anyone who commits to the process and does the work will achieve an outcome most small businesses and entrepreneurs don’t achieve in five or ten years of business.
Kerry Boulton
Author & CEO of The Exit Strategy Group
I do a lot of branding work with my own clients but nowhere near this level. For businesses who want to work on their competitive advantage and build a brand, instead of running a business, this process will give them 100% clarity and focus.
Rody Bajo
The Social Minute
It doesn’t matter how big or small you are, if you want to get solidarity around who you are and how to present yourself as a brand, Plan2Brand is a must.
Leora Givoni
Director at Small Act Major Impact
There’s so much good stuff here – purpose, pillars, avatars, positioning, vision, brand promise and personality. It now all fits together like the pieces of a jigsaw and makes sense. Awesome.
Steve Lyddy
CEO of Successful Life Results
Brands we’ve helped
Meet your facilitators
Our purpose is to help amazing companies do amazing things
Peter is the driving force behind strategic marketing and design company, Creative Brew. With a branding career spanning over 30 years Peter also conducts workshops and presents on brand strategy far and wide: from the Netpreneur Summit in Tokyo, to Pause Fest, Retail Global and soon the Business Authorities Summit Australia wide. He also recently authored ‘Differentiate to Dominate – the seven steps to transform your business into a brand.’
“For any marketing to work well, the brand must provide the inspiration.”
– Peter Engelhardt
Everyone who joins my program gets a free copy of my book, Differentiate to Dominate.
Using simple language and current facts and case studies, it demonstrates how thinking strategically is critical if you want to prosper today in a meaningful and tangible way. Based on years of research into how every great brand and Fortune 500 company – think Virgin, Apple, PayPal and Amazon – grow to their dizzying heights, it’s packed with insights into the processes and disciplines they all leverage.
Hayley Reeson has over 25 years experience in brand design and strategy helping major brands across many categories accentuate their brand purpose and create sustainable differentiation. She has worked with many of Australia’s leading brands including: Tourism Victoria, Toll, Shell, Monash University, Veolia, Marngrook Football Show and Siemens to name a few.
“Only when enough people think you are, do you become a brand. To get to that point takes time, and a clear strategy.”
– Hayley Reeson
Enrol now to secure your place
Craft your Brand Strategy Roadmap to build an experience your customers will love
Craft Your Brand Strategy Program
Start: TBA
Where: TBA
Can’t make the date? We’ll let you know about future dates
$ 3999 AUD
Total payment with lifetime access to Plan2Brand
Sign up in less than 60 seconds
Cost Comparison
The Craft your Brand Strategy Program includes:
- One day workshop 8.30am – 5pm
- Two brand strategist facilitators at the workshop
- Lifetime access to Plan2Brand eTool
- 6 weekly live Q&A calls with Peter Engelhardt
- Limited to 6 businesses + a co-worker
- 18 hours of brand strategy learning
- One x four hour Reveal & Review session
- Same day money back Guarantee
- Access to Private Facebook Group
- Free copy of Peter’s book, Differentiate to Dominate
Why the program is risk free for you to try
If by the end of the first one day workshop – you haven’t increased your knowledge and understanding of how to craft your Brand Strategy, and you don’t feel the program is for you, let us know and we’ll send you a refund, no worries.
With a 100% no risk same day money back guarantee, and a limit of six businesses, be quick to grab your place today.
Frequently asked questions
Who is the Craft Your Brand Strategy Program aimed at?
The Craft Your Brand Strategy Program is designed for business owners who want to create a brand strategy regardless of your experience level. There are challenging elements you will come across while building your brand strategy, so expect some difficult questions and tasks.
Will Craft Your Brand Strategy Program work for my industry?
The Craft Your Brand Strategy Program works for any B2B and B2C industry because it’s about the strategic direction for your brand. It includes examples of both consumer orientated and business brands and the questions you are asked will be relevant to whomever you serve. However, the ultimate success of your product or service in the marketplace is dependent upon your own input and your execution over time.
How challenging is Craft Your Brand Strategy Program?
The challenge is dependant on your skills and knowledge, so you may find some exercises are easier than others. To get an idea on how much of your grey matter may be required there is a hot chilli ratings system at the top of each exercise! Plan2Brand provides lots of brand examples, video explanations, supportive emails and downloadable content to help you.
How many hours per week will I need to complete the program?
Developing a comprehensive brand strategy is one of the most challenging tasks in the marketing field. It’s also one of the most valuable and most rewarding. You should budget for between six and eight hours per week to read and work through the elements and generate creative ideas.
What is the end deliverable from doing the course?
You are building your brand strategy, which is the final deliverable. You will complete that by answering questions, making decisions, recording ideas, estimating numbers and writing copy. The Plan2Brand eTool delivers the process, instructions, examples and saves you results for reviewing and updating anytime.
I’m a student or early-career marketer. Can I do the course?
Absolutely. The course will give you the framework and guidance for designing a brand strategy. However, it’s most useful to apply to a brand you’re building – whether a real or a hypothetical brand. This isn’t academic theory, it’s real-world strategic marketing guidance, so you will gain a greater benefit by applying it rather than just reading about it.
What payment methods do you accept?
You can pay by Visa, Mastercard or Amex.
