Craft your Brand Strategy Roadmap to build an experience your dream customers will love.
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$ 995 AUD
Total payment with lifetime access to Plan2Brand
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$ 410 AUD
Three monthly payments with lifetime access to Plan2Brand*
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*Lifetime access once paid in full.
Both options include access to:
- Weekly webinar support with brand strategy experts
- Private Plan2Brand Facebook group
Try Plan2Brand for 14 days and get a 100% refund if you’re not satisfied.
- Simple pricing
- No contracts
- No hidden fees
- Just sign up and start
A simple framework to follow
Eight inter-related steps to help you craft the core strategic components leading businesses use to maintain brand clarity and focus.
Plenty of brand examples
Packed with examples from brands both big and small that demonstrate the strategies they use to communicate their competitive advantage.
A process to reveal buying insights for improved ROI
Learn how and why buyers make decisions and what they want from offering like yours. Discover the tangible problems they need fixed to the intangible wants they wish fulfilled.
Questions to push and probe your thinking
Plan2Brand is about opening up your horizons to what your brand could be. It probes your thinking to help you figure out how you can stand apart to stand out in your market.
Easy access to brand outcomes
All your final brand outcomes for your Brand Strategy Roadmap are saved in one place ready to review, change, print or share as a PDF.
Your answers pushed forward to where you need them
Your most important answers are pushed forward and displayed in future modules when necessary, to help you build a cohesive strategy.
A variety of ways to learn
Plan2Brand includes a variety of options for different learning styles including reading, interactivity, videos and downloadable content to break up your screen time.
Easy to use interactivity where content is moved, revealed or saved via drag-n-drop boxes, tabbed information, drop down menus, sliders and radio button functionality.
Weekly supportive webinars
One hour morning or evening live chats with brand strategist Peter Engelhardt to answer questions. Recordings are also available.
Plan2Brand Podcast Series
Subscribe and listen to leading experts, then discuss and debate in Live Facebook Events.
Get involved and you can help KIVA, a not-for-profit organisation that connects people through lending to alleviate poverty.
Creative Brew Blog
You have access to over 175 articles. As developers of Plan2Brand we’ve been blogging on brand strategy, marketing and design for over 7 years and counting.
An optional Brand Strategy Roadmap Review*
After completing your Brand Strategy Roadmap, you get the opportunity to have a one hour Skype consultation* with a branding expert.
* One-off fee applies.
Frequently asked questions
Who is Plan2Brand aimed at?
The Plan2Brand self discovery eTool aims to demystify the strategic branding process to help visionary entrepreneurs and SMEs like yourself, craft a clear and cohesive Brand Strategy Roadmap.
Is the price worth it?
Price wise, we are confident it’s very affordable – easily 75% less than if you commissioned the services of a Brand Strategy specialist (even though it’s built by one!). Yes, you will be doing the work, after all it’s your business, but you will learn about strategy as well as creating yours at the same time. If you have any questions you can tune in to weekly webinars with brand strategist Peter Engelhardt.
What are the benefits of doing Plan2Brand?
If you are not sure about where your business is heading, Plan2Brand gives you the tools to help you craft a clear and focused Brand Strategy Roadmap. The eTool has been developed and written by brand strategy experts and tested in live group and individual workshops with over 700+ entrepreneurs and SME’s.
See Reap the Rewards for more information on the benefits.
Will Plan2Brand work for my industry?
Plan2Brand works for any B2B and B2C industry because it’s about the strategic direction for your brand. It includes examples of both consumer orientated and business brands and the questions you are asked will be relevant to whom ever you serve.
Can I work on more than one brand?
Only one brand can be worked on with each membership. If you need work on more than one brand simultaneously contact us to discuss.
Can more than one person log in to an account?
No, as each account is for an individual user. However if you wish to work as a team on your brand, you can add additional users for $195 AUD per person. Once the first account is set up send us your name, username and order number through our contact us page and we’ll send you instructions on how to add another account.
As all accounts are separate (i.e. not linked), we recommend getting together periodically to review your answers and designating one account to input your final answers. Of course you can add your final answers to all your accounts if you wish. With lifetime access, you can access them at any time.
If you’re just looking for feedback, the easiest way is to save and share a PDF with partners or your team.
Will my data be safe and private?
How does the 14-day money-back guarantee work?
Plan2Brand offers a risk free 14-Day money back guarantee (yes, we do require a credit card to get started).
If you aren’t fully delighted, if you don’t increase your knowledge and understanding of how to craft your Brand Strategy, simply email us within 14 days to firstname.lastname@example.org with your full name, username and order number (on confirmation purchase email). We’ll start the refund process within 24 hours. We are reliant on the banks to do their business, so you should see the money in your account within 5-10 business days. If not, please contact us.
Can I cancel my plan after signing up?
Yes, as long as you contact us to cancel within 14 days of signing up you will receive a full refund (see question How does the 14-day money-back guarantee work above).
What happens I want to permanently cancel my account?
You have lifetime access to Plan2Brand that means you can use it as often as you like.
If for whatever reason, you decide to terminate your account, before you sign out for the last time, remember to save your outcomes to PDF. You can request permanent termination of your account by emailing us at email@example.com. We will confirm via email when this has been completed.
What payment methods do you accept?
You can pay by Visa, MasterCard or Amex and you have two payment options – pay in full or in three monthly instalments.
What if I have more questions?
What people in business are saying…
You understand your business, but can get ‘bogged down’ in the day-to-day tasks. We already had some of the answers as to our business was about but the workshop helped us to ‘reveal’ and nail them. It focussed us on what we needed to do to communicate better.
After approval by the Board, it was an easier and clearer path with Peter and his team to do the rebrand of our logo, website and collateral. I don’t think we would have achieved so much in such a short space of time if we hadn’t commenced with the workshop.
CFO of Buslink
As a trainer I’d say it’s best designed on-line outcome based learning tool I’ve seen in the small business sector in the past ten years. From a user’s perspective – Plan2Brand is comprehensive, logical, and most importantly it works. It’s as though you are sitting down with your own brand strategy consultant, helping you work step by step through the process of building your brand.
Smart Connect – Small Business Alliance
I have implemented The Plan2Brand tool into my creative process to great effect with my clients. It enables us to quickly establish their brand foundations and value proposition giving them a strategic roadmap to follow for the long-term.
With the brand planning in place creating an appealing visual identity and targeted marketing campaigns is straightforward with copywriters and digital designers all across what needs to be achieved. This saves us time, money and much frustration.
Buttons Creative – Brand & Marketing Strategist
I totally get branding now! I’d be confident to say that anyone who commits to the process and does the work will achieve an outcome most small businesses and entrepreneurs don’t achieve in five or ten years of business.
Author & CEO of The Exit Strategy Group
I do a lot of branding work with my own clients but nowhere near this level. For businesses who want to work on their competitive advantage and build a brand, instead of running a business, this process will give them 100% clarity and focus.
The Social Minute
It doesn’t matter how big or small you are, if you want to get solidarity around who you are and how to present yourself as a brand, Plan2Brand is a must.
Director at Small Act Major Impact
There’s so much good stuff here – purpose, pillars, avatars, positioning, vision, brand promise and personality. It now all fits together like the pieces of a jigsaw and makes sense. Awesome.
CEO of Successful Life Results