Craft your Brand Strategy Roadmap to build an experience your dream customers will love.

sign up in less than 60 seconds.

$ 995 AUD

Total payment with lifetime access to Plan2Brand

Sign up in less than 60 seconds

Includes access to:
  • Weekly webinar support with brand strategy experts
  • Private Plan2Brand Facebook group

Start Plan2Brand today

Try Plan2Brand for 14 days and get a 100% refund if you’re not satisfied.

  • Simple pricing
  • No contracts
  • No hidden fees
  • Just sign up and start

Plan2Brand includes:

A simple framework to follow

These inter-related steps help you craft the core strategic components leading businesses use to maintain brand clarity and focus.

Plenty of brand examples

Packed with examples from brands both big and small that demonstrate the strategies they use to communicate their competitive advantage.

Process to reveal buying insights

Learn how and why buyers make decisions and what they want from an offering like yours. Discover the tangible problems they need fixing to the intangible wants they wish fulfilled.

Creative thinking questions

Plan2Brand is about opening up your horizons to what your brand could be. It probes your thinking to help you figure out how you can stand apart to stand out in your market.

Easy access to brand outcomes

All your final brand outcomes for your Brand Strategy Roadmap are saved in one place ready to review, change, print or share as a PDF.

Cohesive strategy building

Your most important answers are pushed forward and displayed in future modules when necessary, to help you build a cohesive strategy.

A variety of ways to learn

Plan2Brand includes a variety of options for different learning styles including reading, interactivity, videos and downloadable content to break up your screen time.

Interactive functionality

Easy to use interactivity where content is moved, revealed or saved via drag-n-drop boxes, tabbed information, drop down menus, sliders and radio button functionality.

Weekly webinar catch-ups

Tune in to weekly live chats (via zoom) with brand strategy coach Peter Engelhardt for advice, insights and answers to your burning questions.

Private Facebook group

Join Peter and like-minded business owners to chew the fat on brand strategy. Let’s keep the conversation and motivation juices flowing!

The Brew blog

Our blog “the brew” offers hundreds of articles for your reading pleasure. It’s housed under Creative Brew, our strategic brand and marketing company of over 13 years standing.

Brand Strategy Roadmap Review

Get a personal consultation* (1hr or more) with Peter to help finesse your outcomes and/or advise on how they may influence your business activities, marketing and communications.

* Fees apply.

Frequently asked questions

Who is Plan2Brand aimed at?

The Plan2Brand self discovery eTool aims to demystify the strategic branding process to help visionary entrepreneurs and SMEs like yourself, craft a clear and cohesive Brand Strategy Roadmap.

Is the price worth it?

Price wise, we are confident it’s very affordable – easily 75% less than if you commissioned the services of a Brand Strategy specialist (even though it’s built by one!). Yes, you will be doing the work, after all it’s your business, but you will learn about strategy as well as creating yours at the same time. If you have any questions you can tune in to weekly webinars with brand strategist Peter Engelhardt.

What are the benefits of doing Plan2Brand?

If you are not sure about where your business is heading, Plan2Brand gives you the tools to help you craft a clear and focused Brand Strategy Roadmap. The eTool has been developed and written by brand strategy experts and tested in live group and individual workshops with over 700+ entrepreneurs and SME’s.

See Reap the Rewards for more information on the benefits.

Will Plan2Brand work for my industry?

Plan2Brand works for any B2B and B2C industry because it’s about the strategic direction for your brand. It includes examples of both consumer orientated and business brands and the questions you are asked will be relevant to whom ever you serve.

Can I work on more than one brand?

Only one brand can be worked on with each membership. If you need work on more than one brand simultaneously contact us to discuss.

Can more than one person log in to an account?

No, as each account is for an individual user. However if you wish to work as a team on your brand, you can add additional users for $195 AUD per person. Once the first account is set up send us your name, username and order number through our contact us page and we’ll send you instructions on how to add another account.

As all accounts are separate (i.e. not linked), we recommend getting together periodically to review your answers and designating one account to input your final answers. Of course you can add your final answers to all your accounts if you wish. With lifetime access, you can access them at any time.

If you’re just looking for feedback, the easiest way is to save and share a PDF with partners or your team.

Will my data be safe and private?

The content you create will remain secure and completely confidential. The Plan2Brand eTool runs on a dedicated network with bank-level security that is locked down with firewalls and carefully monitored 24/7. For more information read our Privacy Policy.

How does the 14-day money-back guarantee work?

Plan2Brand offers a risk free 14-Day money back guarantee (yes, we do require a credit card to get started).

If you aren’t fully delighted, if you don’t increase your knowledge and understanding of how to craft your Brand Strategy, simply email us within 14 days to with your full name, username and order number (on confirmation purchase email). We’ll start the refund process within 24 hours. We are reliant on the banks to do their business, so you should see the money in your account within 5-10 business days. If not, please contact us.

Can I cancel my plan after signing up?

Yes, as long as you contact us to cancel within 14 days of signing up you will receive a full refund (see question How does the 14-day money-back guarantee work above).

What happens if I want to permanently cancel my account?

You have lifetime access to Plan2Brand that means you can use it as often as you like.

If for whatever reason, you decide to terminate your account, before you sign out for the last time, remember to save your outcomes to PDF. You can request permanent termination of your account by emailing us at We will confirm via email when this has been completed.

What payment methods do you accept?

You can pay by Visa, MasterCard or Amex.

What if I have more questions?

We have more FAQ’s, but if you don’t find your answer, please contact us and we’ll endeavour to get back to you within 24 hours or next business day.

What people in business are saying…