Be creative in a resource rich learning experience

Designed and tested to demystify the Brand Strategy process

The framework with all the Brand Strategy components you need to build to succeed.

Trying to work out your answers to the hardest questions on your brand strategy can be frustrating, especially if you’ve ever spent time sifting through online content that’s of limited value because it doesn’t give you the whole picture.

The Plan2Brand self discovery eTool aims to demystify the strategic branding process to help visionary entrepreneurs and SMEs like yourself, craft a clear and cohesive Brand Strategy Roadmap.

To achieve this goal, the team at Plan2Brand meticulously developed the eTool by:

  • Reviewing brand methodologies and expert commentaries from around the world
  • Gathering hundreds of examples and analysing brands big and small
  • Developing a framework of the core strategic components leading brands continually use
  • Dividing the framework into online modules that work sequentially, where each built component influences the next
  • Designing the framework with interactivity, instructional videos, supportive materials and printable outcomes in a user friendly format, and;
  • Testing and refining content in live group and individual workshops with over 700+ entrepreneurs and SME’s.
Peter Engelhardt - Workshop

Small business workshop facilitated by Peter Engelhardt, brand strategy specialist and Plan2Brand founder.

Offering different ways to learn about the brand building process

Catering for all learning styles

Everyone learns differently – some like to read while others like to watch or listen. Plan2Brand caters for both by including written and video introductions and exercise explanations throughout. There are also PDFs of course content you can read and exercises to do offline, to break up your screen time.

Learning from real brand examples and leading experts

Another way to learn is to see what others do or say, therefore Plan2Brand includes:

  • Hundreds of real brand examples, both big and small, and how they use their strategy to visually communicate a certain position in their markets, even when very competitive.
  • Quotes from brand, marketing and business leaders to inspire, digest and motivate.

Learning how to gather information

Some learning is outside the eTool as you gather information on your market, buyers and competition to the questions that give you a more accurate picture. Plan2Brand provides you with methodologies, and a list of ideas and tips on how to get the information you need.

Paypal Pillars

Hundreds of real brand examples provided.

Download PDFs

Download PDFs for reading or doing some of the exercises offline.

Your answers are displayed at appropriate times to help you build a cohesive roadmap

Aligning your answers so they work together to make sense is vital. Therefore, your final answers for each brand component are automatically pushed forward and displayed in future modules.

Brainstorming ideas are also an important part of the strategic process, and you are given plenty of questions to help you. As you work through the exercises and start to write your final statements, your brainstorming ideas to key questions are conveniently placed just above to guide you.

Immediate access with real time autosave

With real time autosave, your answers are always there to review or revise. All your final outcomes are conveniently saved in one location to view, print or save as PDFs. With one click you can go back to any final exercises to change your statements at any time.

Answers pushed forward

Answers pushed forward and conventiently located where you need them

Easy to use functionality and features

Works on desktop, laptop & mobile

The eTool can be used on all platforms – desktop, laptop and mobile, so you can dip into it wherever and whenever you like.

Other features and functionality include:

  • Easy to use interactivity where content is moved, revealed or saved via drag-n-drop, tabs, drop down menus, sliders and radio buttons
  • Completion ticks and badges to visually show your progress
  • Chillies indicator to let you know how easy or difficult a task might be and approximate timings for each exercise.
  • Auto saved content that moves forward to help in future exercises
  • Final outcomes saved in one place ready to review, revise, print or save to PDF
  • The step-by-step build of a fictitious brand, starting from the first modules introduction onwards, that shows you how it comes together.
  • Supportive emails sent after each modules completion, to keep you on track and motivated
  • External links to informative websites and books you might like to read
  • A glossary of branding terminology, to familiarise yourself with.
Chilli difficulty ratings

Get a snapshot of your progress, exercise challenge and timing

Strategic Value Pathway
Customer Value Proposition

Easy to use drop down menus, sliders, drag-n-drop and radio buttons

Brand Foundations

Final outcomes are saved in one place, ready to review, revise, print or save as PDF

If you need it, here’s some extra support

We know it can be hard working things out on your own so Plan2Brand supports you with:

  • Weekly webinars

    We’ll let you know when you can tune in to weekly one hour live chats with branding expert Peter Engelhardt who’ll be there to answer your questions (free via video conferencing program Zoom). Recordings are available to access anytime, if you can’t make it.

  • Creative Brew blog

    Plan2Brand was developed by strategic brand and marketing company Creative Brew. Blogging for the last 7 years you have access to over 175 articles on branding marketing and design.

  • Brand Strategy Roadmap Review

    After completing all modules, you have the opportunity to get a one hour Skype consultation* with brand strategy expert Peter Engelhardt to discuss your Brand Strategy Roadmap.

    *One-off fee applies

  • Plan2Brand Podcast Series

    Although in it’s infancy, this is more than just another podcast series.

    You’ll not only listen to recognised brand and marketing experts, but you can help KIVA – an international not-for-profit organisation that connects people through lending to alleviate poverty.

    • Subscribe and listen to insights on topics based around the high level strategic questions every brand needs to answer
    • Collaborate, discuss and debate what you’ve heard through Facebook Live Events hosted by Peter Engelhardt and Annemarie Cross, CEO & Founder of The Ambitious Entrepreneur Podcast Network. We hope to have our experts there too.
    • We’ll transcribe everything and gather all the thought-leading and inspiring comments into a book, where all profits going to KIVA.

What people in business are saying…

Kerry Boulton

Anyone who commits to the process and does the work, will achieve outcomes that most SME’s or entrepreneurs don’t achieve in five or ten years of business.

Kerry Boulton

CEO and author of The Exit Strategy Group

Start Plan2Brand today

Ready to craft your brands future?

With a 100% no risk 14 day money back guarantee, why not start your Brand Strategy Roadmap today.